Just in time for the holidays, new retail shops are popping up in Downtown Winter Haven’s historic arcade building. Six/Ten, LLC, a developer of commercial and residential properties, has renovated and preserved the Arcade Building, located at 254 W Central Avenue, which was originally built in 1928.
The Arcade building is now fully occupied and home to a variety of retail tenants. Six/Ten recently completed a lease deal with Paint Along Studios, a professional art gallery by day and an open studio for anyone to paint at night. The studio relocated from Downtown Lakeland and chose this location because of its unique walkway plaza and excellent location.
“Downtown Winter Haven is a great retail destination for a business like ours. The quiet ‘hometown’ feel, mixed with an expressive ‘modern’ environment, is perfect for people looking to enjoy the arts,” said Jessica Guevara, Paint Along Studios’ resident artist.
Another business that recently relocated to the Arcade building is Lasater Flowers, a full-service flower shop specializing in contemporary floral design for everyday occasions and special events. Established in 1958, it is the longest-running flower shop in town. Owner Keira Lennox believes the new space combines the history of the Central Avenue Arcade with modern updates and contemporary design. The new space also presented an opportunity to add beer and wine to the shop’s offerings, as well as a fresh flower market, customized gift crates and unique retail.
“We love being right in the mix of what’s happening downtown,” said Lennox. “We have a variety of friendly merchants and restaurants that offer something for everyone.”
The Arcade building’s established tenants include a custom makeup studio, Perry Oakley Makeup Artistry, and an artisanal cheese market, The Cheese Room. Sherry Summers, owner of The Cheese Room, chose the Arcade building because of its proximity to the historic Ritz Theatre. Summers has been in the building since February 2014 and recently renewed her lease.
“We are proud to be a part of downtown,” said Summers. “The businesses are so good about supporting each other, and our monthly Main Street Winter Haven events bring us all together to promote downtown as an exciting retail and restaurant destination.”
The Arcade building features architecturally interesting elements such as an interior breezeway and wrought-iron entryways. The building was acquired by Six/Ten in 2012. For leasing information about the retail and office space opportunities downtown, please contact Chad Lennox at (863) 595-0237.
By: i4 Business Magazine
The Miami Chapter of the American Institute of Architects highlighted Downtown Winter Haven apartment building RainGarden at their annual awards gala. The apartment building’s Miami-based design firm, [Strang] Architecture, received the “Honor Award of Excellence” for their work on the project.
The RainGarden Apartments were completed last year and represent Downtown Winter Haven’s first multifamily development in over 25 years.
Max Strang, a Winter Haven native, designed the building one block from Central Avenue to continue the legacy of modern architecture in his hometown. In 2013 he received the Silver Medal for Design, the highest honor from the Miami chapter of the American Institute of Architects. RainGarden is just one of many residential projects Strang has designed.
The project was developed by Six/Ten LLC, a local residential and commercial real estate developer spearheading the economic and urban revitalization of Downtown Winter Haven.
“RainGarden puts residents within easy walking distance of parks, restaurants and shops, creating a worklive‐play environment downtown,” said Kerry Wilson, Six/Ten’s President. “We have only two units remaining for individuals seeking urban living at its finest.”
RainGarden features nine apartments with 1,600 square feet of living space, two car garages and private courtyards. For leasing information, please contact Chad Lennox at (863) 595-0237.
By: Winter Haven Chamber of Commerce
After announcing plans to open a North American customer care office in Downtown Winter Haven earlier this year, LEGOLAND® Florida Resort has now started the process of annexing its Polk County property into the city of Winter Haven.
Legoland’s customer care center is located in Six/Ten, LLC’s Inland Fiber and Data Technology Park and is expected to bring more than 50 full time jobs to the area.
Six/Ten believes this annexation is further evidence of the company’s integration with Winter Haven. According to the Orlando Sentinel, the annexation process is expected to take about two months.
By: Orlando Sentinel
Two years after completing several murals in Downtown Winter Haven, Spanish artists David De La Mano and Pablo S. Herrero returned to the city to create two new works. The first, titled “The Calm,” is a massive piece which can be seen on the west side of Heartland Church, located at 225 Avenue B N.W. The second, titled the “Cycle,” was painted on the Mann building now under renovation and located next to the Ritz Theatre.
“Overall, we have received very positive feedback about the artwork. The pieces are thoughtful and provocative, and complement sculpture and other art work which is appearing in public and private spaces downtown,” said Bud Strang of Six/Ten, LLC, the company that owns both buildings where the murals are featured. “We truly enjoy working with these internationally-renowned artists and were happy to coax them back to Winter Haven.”
David De La Mano and Pablo S. Herrero’s work can be seen across the globe in Norway, Peru, Uruguay, Argentina, Brazil, Taiwan, Paris, Spain, the UK and Florida. The artists were also the creators of several previous pieces in downtown Winter Haven, tucked away in alleyways and on less prominent walls. “The Calm”, meanwhile is over 60 feet long.
Heartland Church, Winter Haven’s largest church congregation, recently moved into its current downtown location. Now the mural gives interested locals and new visitors another reason to check out the newly constructed 34,000 square foot space.
”The mural project is a kind of on-going joint venture between our church and Six/Ten,” said Ed Kendrick, Lead Pastor of Heartland Church. “We intend for that wall to be the location of various artworks for many years to come.”
These paintings are part of a successful movement to revitalize the downtown area and attract even more businesses, residents and visitors. The recent addition nearby of the Outer Space Gallery, a joint project of the Arts Ensemble of Winter Haven, Polk State College and the Polk Museum of Art, has greatly contributed to this movement.
By: Done Deals