Case Studies

Transforming downtown, one building at a time

Booktraders

301 W. Central Avenue, Winter Haven

Once the site of Woolworth’s department store, this two-story building is located in the heart of downtown. When Six/Ten purchased the building in 2001, it was last occupied by Booktraders – a used book store with ample warehouse space for storing old texts.

Six/Ten focused its initial efforts on renovating the first floor of the property, which is now occupied by a string of restaurants and other retail establishments. Most recently, Six/Ten has transformed the second floor into offices and “co-working” space aimed at the city’s growing workforce of freelancers engaged in digital media development.

Along with all other Six/Ten properties in the downtown core, the building has been outfitted with a high-speed fiber network. The entire building consists of almost 30,000 square feet of efficient productivity.